Problem

Analysing interviews, surveys and usage data highlighted some key problems:

• A siloed experience and unused features
• No consistent categorisation which leads to poor discovery, search results and filtering
• No personalisation to reward or support returning users

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78% – Have never been to a Partner Page

62% – Not aware of actions you can take on the platform

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I developed 3 persona mindsets from existing user research to contextualise use needs, goals and steer my design choices.

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Research

My role involved conducting research through analytics and user interviews to define a product strategy and improve the platform experience for partners and customers.

I carried out research using one-to-one interviews and unmoderated surveys built with Maze. Research artefacts included wireframes to test multiple value propositions and a card sorting exercise to inform the basis of categorisation and navigation.

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Insights

Collating responses interviews and surveys I was able to understand users' key motivations to use the platform. It also validated the need for a new taxonomy to organise content and themes across WaterBear.

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Insights from user research helped align stakeholders on changes that would deliver the most impact

• Design patterns to drive impact (share, donate, sign petition, volunteer)
• Better content discovery and navigation
• Tracking to power continuous improvement and content recommendations
• A joined up journey between watching content and the creators/charities responsible
• A design system library that works across devices and screen resolutions

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Highlights

• Helped Waterbear transistion to a new tech stack for faster development and rapid iteration
• Through user testing I helped define a new taxonomy to tag all content types and power content recommendations, better navigation and search
• Working with a Design Lead we created a design system and component library to evlove across mobile, web and tv
• Redesigned the experience around active not passive engagement

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WaterBear launched in April 2023 as a responsive web App available on all platforms

www.waterbear.com

Download on the Apple Store

Get it on Google Play

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