Open banking legislation makes it possible for customer to aggregate their financial services. I created scenarios and concepts based on how this could benefit existing Barclaycard personas.

My Role

To visualise and develop concepts for ‘Personal Financial Management’ within the context of Barclaycard mobile banking.

Results

– A research document to establish PSD2 legislation and its impact on established banks – A vision of a personal financial management service – Customer journeys illustrating how an aggregated financial history can provide personalised financial support

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Research insights

  1. Customers need to manage an increasing number of financial products and services to meet their needs
  2. New fintech services are providing valuable, relevant and timely advice based on customer useage data.
  3. Vulnerable customers are not being supported in making the right financial decisions or develop better financial management habits.

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The research help create some north star principles for the concept phase.

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Customer experience goals

  1. Offer a way for customers to manage and keep track of all their finances in one place
  2. Support vulnerable customers in making the right financial decisions or develop better financial management habits
  3. Make it very clear and simple what your spending and surface your bills and spending patterns

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Client
Barclaycard
Year
2017

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